Its built to help you format your custom cards like a real Magic: The Gathering card: mana cost, type line, rules text, power/toughness, and all the layout choices that keep your creation readable
A 3-mana tutor with limited targets is too slow for just about any other format, but there are folks who rock it in Amulet Titan builds in Modern to find Summoner's Pact, Tron players who use it to grab those coveted Urza lands, and even Living End decks to grab their namesake cards
Frito, in his travels around the store, could confirm that there were indeed a dozen or so boxes sitting locked up in the back that almost certainly contained a treasure trove of Pokmon, football, and basketball cards
Tom Bom, jolly Tom, Tom Bombadillo
In Mark's defense, though, a ton of players clearly share his love for doubling things