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It creates the opportunity for great combos with other cards also on this list that reduce character costs, which probably explains why several cards with similar abilities appear as the most expensive

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Villainous Wealth can get you a good number of free spells from one of your opponents decks

Additionally, specialty game stores often serve as tournament locations sanctioned by the publishers of the TCGs, which generates additional customer traffic and provides additional revenue opportunities for specialty game stores through complementing sales

Imagine saving up to buy a cool card for $50, only to watch WotC reprint it in massive quantities, causing its value to crash to just a couple of dollars overnight