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a powerful antioxidant
Stylists looking for reliable curl-care products for clients
Feel the difference as your hair drinks in moisture
Organic Ingredients from Around the WorldFrom Japanese rosehip to globally sourced botanicals
This feature helps to maintain the health and integrity of your hair
Dia Color 4.20 / 4VVV Intense Brown Violet travel size a powerful antioxidantL'Oreal Dia Color 4. 20 4VVV Intense Brown Violet Dia color is an alkaline demi permanent gloss color with no ammonia. The portfolio includes 100% true to tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.