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Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp

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Plus Size Black Formal Dress: One Shoulder Ruched Chiffon Bridesmaid Party Dresses How elegant is this plus size black formal dress

In 2015 the online world briefly tilted off its axis as we all gazed into a beguiling photo of a blue-and-black dress