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boo.com bag long sleeve T-shirts adjusted for inflation)History: Boo. com was a short lived, British Internet company, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe by the investors because they had created an online bookstore named Bokus. com, the third largest book e retailer (in 1997), before founding boo. com. After several highly publicized delays, Boo. com launched in the autumn of 1999 selling branded