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This maxi dress is the definitive choice for black tie occasions, where only the most considered dressing will do

The Willow Champagne Strapless Maxi Dress is cut from a finely pleated, fluid pinkish beige fabric that catches the light beautifully

Look for details like lace sleeves, sheer panels, or off-shoulder cuts to keep the look fresh and modern while staying cozy

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

Sokchima () The base layer