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Tights and Boots: Do not freeze for fashion

It stands to reason that people who assume that the dress was illuminated by blueish, cool daylight (and mentally subtract as much) would see it as white and gold, whereas people who assume a warm, yellowish artificial light source would see it as black and blue

Stretch: Fabric is No Stretch

The problem is when you mix them in a way that makes them work against each other rather than for each other

"It really did emphatically teach us that the brain contributes a lot of the heavy lifting to interpreting the light that enters the eye and telling us what color it is (we're seeing)." When the dress first went viral, Conway was inundated with media requests after providing an interview to Wired